Off Page SEO
The benefits of off page SEO.
Off page SEO is one of the most important things to do for your website if you want to ensure good rankings for the keywords of your choice. Some website owners will work extremely hard with on page SEO but they end up forgetting about building backlinks, which significantly impacts their ranking in search engine results. The truth is that in order to get ranked, you need lots of off page SEO, and without a good amount of backlinks linking back to your site, you can say goodbye to all of that traffic online. Off page SEO is the real winner.
How can off page SEO help with your rankings?
Most of the sites that you see ranking high on search engine results pages (SERPs) are sites that have lots of authority in the eyes of Google. In order for your site to gain this authority, you need a large number of websites, articles, and blogs linking back to your site - off page SEO. By doing so, Google will believe that your site is important, so it'll slowly start to rank it for the keywords that you're using. Basically, each backlink you have counts as a ‘vote’ towards your website. If the backlinks are coming from sites with high Page Ranks, then these ‘votes’ are also worth more. Page Rank is basically how Google ranks the authority of each site, and the higher the Page Rank is of the site linking back to you, the stronger the link will be.
So, basically you really need to have good backlinks and a lot of them. Without them your site will struggle to increase its Google ranking, especially for competitive keywords. Starting to see why off page SEO is so important?
Why is it important to get ranked?
Getting ranked for keywords with a high search volume is one of the best ways to get traffic. This is why you have to consider an effective backlinking strategy, as these links play a vital part in your site ranking well. By ranking well for targeted, high volume keyword, you can grow your website traffic which in turn can increase the number of enquiries and/or sales you receive.
What are the advantages of doing off page SEO?
One of the main advantages of doing off page SEO is the fact that you are giving your site more power in the search engines. So, your site grows in importance in the eye of Google. Your site can naturally start getting ranked for the main keywords through doing off page SEO, and then the ranking of smaller pages within the site will follow. The more backlinks you have, the better your chances are of having every part of your site indexed and ranked.
How to do off page SEO with article marketing.
Article marketing has always been one of the best ways to gain quality backlinks quickly. In most cases in can be almost instant. Article marketing consists of writing articles relating to your specific topic and then sending them to article directories such as EzineArticles and StreetArticles. At the bottom of each article there's a resource box, and it's in this resource box where you are able to leave your websites URL, allowing people to click on it and be redirected to your site. Very few people will actually ready these articles. However they are perfect for off page SEO as they are indexed by the search engines. While there is no need to worry about writing a perfect article, it is still important to submit articles that are readable, related and with a good keyword density.
Off page SEO tips using Yahoo Answers
Yahoo Answers, in case you have never used it, is a website where people ask questions and hope that others will leave good answers. This makes a great backlinking opportunity for you because you can answer questions related to your sites content and leave strong answers, along with placing your websites URL at the bottom of each answer. What's nice about Yahoo Answers is that it has a very high Page Rank. It's amazing how helpful it can be to your website ranking have several questions linking back to your site.
How to do off page SEO with Web 2.0 sites.
One really good way to create good backlinks is to create a link building campaign with web 2.0 webpages. Basically, you sign up to sites like Blogger, Squidoo, and other article directories. When you sign up to each site, and on each page that you create, you're going to leave a link back to the other web 2.0 pages. For example, you create an article on EzineArticles, but instead of just leaving a link to your site, leave both your URL and the URL of your Squidoo lens. On your Squidoo lens, you want to leave a link back to both the article URL and your Blogger blog. On your blogger blog, you can link back to your Squidoo lens and your website. This is what SEO experts like to call "a link wheel", and it's these wheels that can help boost up your sites search engine ranking in a short amount of time.
Is there a service that can do off page SEO for you?
Of course. Getting an SEO service, such as Black Ops SEO, to do all of the link building for you is a great idea. You can site back and let us implement the entire off page marketing strategy for you. As experts in the field, we know how to get the best results out of an off page SEO campaign. And with our 3 different packages, you can choose the right level of activity for your website.
Off page SEO is often ignored amongst those who have just gotten started with their website. They usually think that a few links would do the trick, but getting a site ranked is more of a long-term type of thing. Doing one-off backlinking will not help to increase a site ranking in the long term and may even lead to the site being deindexed by Google.
For your site to be really successful, you need to get on the first page for those high competition keywords. To do this, you should really start ramping up your backlinks and linkbuilding campaigns.